• This course covers the fundamentals concepts and principles in the field of marketing


  • This course provides the students a comprehensive perspective of the trends and prospects of the tourism industry and how it relates to other businesses. Discussion points include the nature, structure, organization, marketing and positioning and branding as well as the legal and regulatory requirements of tourism business.

  • The course deals with the basic concepts and techniques and analysis on the applications of the different managerial functions and understanding of the practical issues which are relevant and responsive to management environment.

  • This course deals with the fundamentals of business organizations, and management. The theories and principles of organization and management, as well as their application in business and industry are thoroughly discussed. The functions of management and the different types of organizational structures and their different strengths andweaknesses also form part of the course coverage.

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