This course provides the students a comprehensive perspective of the trends and prospects of the tourism industry and how it relates to other businesses. Discussion points include the nature, structure, organization, marketing and positioning and branding as well as the legal and regulatory requirements of tourism business.
This course deals with the fundamentals of business organizations, and management. The theories and principles of organization and management, as well as their application in business and industry are thoroughly discussed. The functions of management and the different types of organizational structures and their different strengths andweaknesses also form part of the course coverage.